This is a cute commercial with a play on the words "budget" and "dollars" that really makes this ad entertaining and light hearted.
To learn more about advertising, see this book (click image):
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To appreciate beauty; to find the best in others; to leave the world a bit better whether by a healthy child, a garden patch or a redeemed social condition; to know even one life has breathed easier because you have lived. This is to have succeeded.
Ralph Waldo Emerson